Product feed marketing

Product data are the heart of every product search engine. By generating a data feed from your online shop, marketing can quickly be expanded to a large number of platforms. However, with the increasing number of platforms on which you advertise your product range, the demands on data feed management grow more complex, because every platform has its own requirements for a data feed. Using a Feed Engine to generate, optimize, and control the measures helps to place the focus on profit-increasing optimization measures instead of wasting too many resources on the initial setup and generation of data feeds.

Those who succeed in making relevant and consistent information available in every step of the customer journey, create positive shopping experiences that let them stand out from their competitors. The distributors thereby increases their shop traffic, conversions, and profitability of their data feed campaigns. The content optimization of a data feed ranges from updating data and standardizing individual attribute values to enriching product data. Our Feed Engine offers diverse functions to carry out content modifications in your data feed.

Efficient management of your PSM marketing measures requires a multi-dimensional approach. You need to ask yourself, “Which product, in which category, in which time period, on which weekdays, via which portal generated how much revenue? And did another product potentially give the impetus for this visit to the shop?” Particularly the dimensions of time, product range, and channel are relevant for evaluating and later management of data feed campaigns. The Feed Engine offers granular reporting and detailed control options for your campaign management.