With Google Shopping, the search engine giant brings together product offers and interested buyers in a targeted way. By listing your product range with Google, Google Images, and YouTube, the advertising format offers distributors the possibility of generating additional traffic and revenue for your business. The prominent placement of Google Shopping ads in the search results makes the channel a particularly attractive performance marketing tool.

The basic requirement for participating in Google Shopping is uploading a data feed to the Google Merchant Center and linking this to your AdWords account.

Perfect data feed. Fewer product rejections.

An optimal data feed is the success factor and backbone of every Google Shopping campaign because every Shopping ad is designed on the basis of the item information that distributors submit to the search engine. The data feed requirements are complex and present additional challenges for product data quality and processing speed: product data not only need to be complete, they must also be categorized and standardized in order to meet the Google Merchant Center’s requirements. High-frequency updating of your product data is mandatory. With our Feed Engine, you can secure your product data quality and ensure that the data processing runs smoothly.

Special Google Shopping features

The perfect data feed for Google Shopping. It can be so simple.

Product and performance offer for Google Shopping