Increase your success! With the Feed Engine, you can generate perfect data feeds for any sales and marketing channel and start your campaigns on relevant channels such as price and product search engines, Google Shopping, retargeting providers, or social media. You will not need to resort to your IT & development resources and will improve your marketing performance with better product information.
Perfect data feeds for any channel!
Data import forms the starting point. Simple and comfortable feed merging allows you to process your product data from different sources regardless of their format and form them into a uniform master feed. You can verify your product data at any time via the preview function. For automatic mapping of product data, the Feed Engine offers all attributes necessary for this. You also have the option of adding further data fields.
With optimal product information, you will pique the interest of your customers, improve the customer experience, and thereby strengthen your marketing performance. With the Feed Engine, you can comfortably optimize several thousand product data sets individually for every export partner through predefined functions and templates. At the same time, we offer all essential tools for standardizing attribute values according to the respective specifications.
Maximize the profitability of your marketing measures by optimally managing your products and prices on all distribution channels. The Feed Engine offers the option of the highly granular management of product data feeds. You define the business rules as desired based on all information contained in the data feed and current KPIs. In addition, you can take data from your business intelligence into consideration when optimizing your data feed.
With just a few clicks, you can create data feeds for any number of marketing channels. The Feed Engine automatically converts your product data into the required formats and makes these available. We ensure that the right partner receives the right data at the right time and in the right quality through extensive validations. The update is carried out automatically according to a freely definable update cycle.
Feed Engine: The most important functions
7 good reasons for the Feed Engine
Outstanding service quality
Quick setup thanks to individual & flexible data integration
No internal IT expenditures for creating partner-specific data feeds
Automatic access to new export channels
Optimization of the media spend thanks to granular business rules
Productive workflow thanks to user-friendly interface
What our customers say
“We are extremely satisfied with the way our product data management presents itself today. Our feed runtimes have partly been reduced from more than 60 minutes to two to three minutes. Data quality was also clearly improved through the flexible management and optimization possibilities, which ultimately led to a direct improvement in performance.”