Global optimization of product data

Case Study, June 22th 2016


SmartBuyGlasses optimizes its product data marketing processes for international markets with Feed Dynamix and continuously conquers new sales markets.

The SmartBuyGlasses Optical Group is a world leading designer eyewear e-retailer, with websites in over 35 countries. Started in 2006, the company was an early adopter to the online eyewear market. With over 180 brands and 80,000 products available, SmartBuyGlasses is now the leading expert within eyewear and ophthalmic optics.

The case study highlights how SmartBuyGlasses uses the Feed Engine of Feed Dynamix to centrally manage product campaigns across all countries more effective. Besides the aimed simplification of the product campaign handling, the company also developed new sales channels and markets and reached significant improvements of performance values.