With the Feed Engine you can import, consolidate and process data feeds from various data sources. By merging data feeds you can easily add products and product attributes.
Standard data feed formats:
Google Shopping feed and data formats:
With filters and functions you can comfortably define complex business rules and manage your feed-based campaigns easily. Additionally you can enrich your Google data feeds, so that you maximize the impact of your campaign from the very beginning.
Basic requirement for getting started with Google Shopping is the correct categorization of your shop assortment according to Google’s taxonomy. Furthermore it is significant to the visibility of your Google Shopping ads.
With the Content Mapper you can translate shop categories into the structure given by the Google product taxonomy. Other attributes included in your master data feed and sub-feeds can be normalized with the content mapper.
Labels make managing and optimizing Google Shopping campaigns easier. The Label Generator allows you to tag your product data based on all product attributes as well as on performance measures.
If you link your merchant center account with your AdWords account you can use defined labels as Google AdWords labels. Keyword groupings and performance analysis can be created more comfortable.