The dashboard provides you with a quick overview of your campaign performance. Trends can be identified based on freely selectable KPIs such as clicks, sales, CPOs, cost/sales ratios and the development of costs can be continuously monitored on a portal and product category level.
Detailed reports allow you to display performance values in all relevant dimensions and conduct customized evaluations. In this context, clusters can be formed according to time dimensions such as days, months, etc. which can then be further specified at each level.
The connection to your business intelligence allows you to include individual parameters such as cancellations, returns or the weighting of sales channels in you analysis. In this way, the Feed Engine allows you to evaluate the actual economic value of a transaction.
Time-consuming analyses of deviating reporting data are a thing of the past: At your request, we can integrate your tracking system as the reporting basis for the Feed Engine. This supports an optimized workflow for the reporting & controlling of your online marketing measures.
All reports and data can be downloaded in any customary file format for further offline processing or presentation. This allows comfortable further processing, for example in spreadsheet calculation programs or for database marketing.
For finding the answer to a very specific question, our Feed Engine offers you all options for performing individual analyses, thereby including customized key figures in your reporting.